Impira

Visual Identity System 
DesignStudio

Bringing clarity to chaos

Beautifully built, ready for launch. Impira enables creatives to analyze creative assets at scale. Leveraging advanced machine learning and computer vision technology previously only accessible to highly technical users, they built a beautiful and powerful visual content platform. Playing in a crowded space, Impira was looking for a partner to help define its brand identity ahead of its much anticipated public launch.

A journey to clarity

Working collaboratively with Impira’s founder and team we immersed ourselves in their world through a series of interactive workshops, research, and product use, along with candid interviews of key customers, team members and partners.  

Thinking beyond traditional category codes, themes emerged around bringing clarity to chaos, enabling radical efficiency, bridging gaps to form new connections, and above all, unlocking creativity to making work more meaningful.

Make Meaningful

Impira’s new brand proposition, Make Meaningful, boldly shares their role in enabling creative teams and individuals to find their time, live and work better in the moment, and make meaningful happen. The system brings to life the company’s personality with elements of boldness, friendliness, aspiration and intention.