Way Out West

Identity and Campaign
Leon&Chris

Since Way Out West started in 2007, they’ve had stars such as Prince, Kanye West, Kendrick Lamar, Florence + The Machine, Neil Young, M.I.A., Alicia Keys, Stormzy, Frank Ocean, Robyn, The xx, Patti Smith and Solange. This three-day, multi-genre festival is located in the idyllic park of Slottsskogen, the leafy and lush heart of Gothenburg. The Festival is environmental friendly, only serving vegan food, hosting political discussion forums, and aim to have a zero emission policy. Apart from music they have a strong community, people return every year, again and again.